What are our feelings about the above advertisement? It was created by The Breast Cancer Fund in the United States, but was rejected by advertising spaces by Viacom "over fears that its depiction of mastectomy scars would prove to be too shocking to the public".
I think this brings up an interesting discussion. It is not uncommon for the fight against breast cancer to be over sexualized to get heterosexual men involved and interested in the cause.
Personally, I think the showing a picture of a scar is completely appropriate and something the average American woman should be exposed to. As a senior nursing major, I’ve seen final stage, full blown breast cancer (google images and then decide how “shocking” a scar is) and let me tell you, a mastectomy scar is not “too shocking”, even for the public. And let’s speak the truth here, it’s more often times than not the “shocking” stuff that get people to be concerned about their personal health. Why don’t we try and do our country some good and oh, I don’t know, ban harmful tobacco or alcohol advertisements?
Breasts foster life so it's hard for many to see the life giver scarred. This kind of advertisement will take time for the majority to accept...press on.
ReplyDeleteIt is outrageous that this advert was turned down.
ReplyDeleteWomen who breastfeed their babies are still discriminated against. When is the last time you saw people eating lunch in a public restroom/washroom./bathroom/toilet/loo? Yet very often, that's where "baby feeding rooms" are located...if they exist at all.
How many women risk and loose their lives to preserve their breasts? How many women have risked their lives by surgically adding implants to perfectly healthy breasts?
How many augmented breasts has Viacom happily displayed?