Founded in 1974, the Women’s Center was established to:
Dismantle, from a feminist perspective, all forms of oppression, including but not limited to those based on ability, age, class, ethnicity, gender, race, and sexual orientation.
Advocate for an equitable environment free from violence and harassment based on gender, race, and sexual orientation.
Create an anti-racist, non-sexist, queer-affirmative space where all people can feel valued and safe.
Facilitate and strengthen connections among people across lines of difference through programming and educational campaigns.
Integrate an appreciation of Women's Gender and Multicultural Studies across the disciplines.

Monday, February 6, 2012

Happy Post-Superbowl-Sweat-Pants Day!

After a full day of gorging myself on fried delicacies, screaming at athletes who can in no way hear what I’m saying, and watching adorable puppies play with a toy football, it might be time to talk about what was really important last night: The commercials. It was once again made abundantly clear how the people in charge of advertising think their viewers value women. Yes, I get it. They are catering for a certain demographic, and that demographic is pretty much anyone of the male persuasion. However, isn’t it time to also cater to men who, I don’t know, value women beyond their body? Also, as a woman who watched the game, it would be nice to see a commercial that doesn’t make me feel invaluable because of my size and my not-being-a-supermodel-ness.

Nevertheless, it was just commercial after commercial of sexualized women talking about domain names (Yes, I’m talking about you Go Daddy!) or telling men that they’d exchange sex for flowers. M&Ms went a slightly different route by replacing a scantily clad supermodel with naked M&Ms… it was still weird, but at least that one was funny.

I’ll leave you with a video of what might be my favorite commercial of the night. After all, when you objectify women, it’s quite easy to confuse them for a car:

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